Tuesday, 21 February 2012

5 Must-Have Products for Auto Dealer

It takes a lot to keep a successful automotive dealership sales floor running, looking fresh and ready to be filled with customers. For a dealer sales floor to both look great and run smoothly, it needs to be well-organized as well as marked, and that means using auto supplies to keep a system in place. Car dealers should keep offices stocked with essential sales floor supplies in order to be well-prepared. The following five items are some of the most commonly used or important sales supplies, critical for maintaining important documentation, keeping inventory organized, incentivizing staff and - one of the most important task of a car sales lot - for drawing attention!
Windshield & Mirror Sales Message Hang Tags & Stickers
Interior front windshield stickers tell potential customers important information about vehicles on the sales floor, even from the road. Most window shield stickers are used to show car model year information, but they can also be used to call attention to other vehicle features, such as mileage info, CARFAX, 4 wheel drive and many others. Similarly, mirror hang tags are colorful paper tags hung in vehicle rearview mirrors calling attention to selling points, such as price, $ per month, sales pricing, financing information, clearance and others. Between windshield stickers and mirror hang tags, customers can know everything they need to make a sale at a glance.
Odometer Disclosure Statement
Federal law and, in many cases, state law also, requires the seller of a vehicle to complete an Odometer Disclosure Statement at the time of the car's sale, unless the vehicle is older than ten years old. The odometer information on the form must be accurate, and it must be signed by both the buyer and the seller. car dealerships need to protect themselves from liability by completing odometer disclosure statements thoroughly at every deal, which means keeping plenty of them on hand in the sales department!
Custom Key Tags
A simple technique for retaining customer awareness for both auto service and future purchases, handing out new keys attached to custom, branded key tags is standard dealership operating procedure. Soft, flexible custom key tags with the car dealer's logo and company contact information work best for retaining future business.
Snooper Booster Cash Incentive Board
Cash incentive boards help keep sales staff motivated, and they're great for company morale. Snooper Booster cash incentive boards are simple pull-away boards with 50 pulls and space for each employee to write down his or her name each time they pull. A standard reward for sales - typically dealers set incentives at $100 in sales per pull - pulls pay out $1 to $5 each, for a total of $85 plus the jackpot for the employee with the most pulls per board.
Swooper Flags & Lot Decorations
No auto dealer sales lot is complete without some attention-grabbing decorations. Swooper flags are among the most popular for dealership lots, great for displaying key sales messages from the roadside. Smaller paddle flags, checker flags and banner flags call attention to specific vehicles, while air-blown sky dancers and message tubes grab attention for really special sales events.

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